How to Sell Shoes on Poshmark

You've just cleaned out your closet and found three pairs of barely-worn Nikes languishing at the back. Maybe you scored them at a clearance sale or they've simply fallen out of your rotation. Now, you're eyeing Poshmark as the perfect place to give them a second life. With its vibrant community of fashion enthusiasts and simple selling process, Poshmark is a fantastic platform to sell shoes, especially if you’re aiming for brand-conscious buyers.

Understanding Poshmark's Audience and Fee Structure

Before diving into listing those Nikes, it’s essential to understand who you’re selling to. Poshmark’s audience is primarily women aged 25-45, who are fashion-savvy and often on the hunt for mid-range to designer brands. They’re willing to pay a premium for quality items, especially authenticated luxury goods.

Poshmark charges a flat 20% commission on sales over $15 and a flat $2.95 for sales under $15. This might seem steep, but the platform’s social features and the ability to engage directly with buyers can make it worthwhile. For instance, if you sell a pair of shoes for $80, after Poshmark's fee, you’ll take home $64. It’s important to price your items accordingly to ensure a good profit margin.

Sourcing Shoes for Poshmark

Sourcing high-quality shoes is the first step towards a successful sale. Here are some tips on where to find great deals:

• Thrift Stores: Keep an eye out for popular brands like Nike, Adidas, and New Balance. Men's sizes 9-12 tend to sell the fastest.
• Outlet Malls: Check clearance racks at stores like Nike Factory, Adidas Outlet, or Nordstrom Rack. Discounts can be as much as 60-70% off retail.
• Estate and Garage Sales: You might stumble upon vintage cowboy boots or retro Nikes for as little as $5-10.
• SNKRS App: Score limited releases or restocks for Nikes and Adidas, which can resell at 2-5 times their retail value on platforms like Poshmark.

Setting the Right Price

Pricing your shoes correctly is crucial for a quick sale. Here’s a breakdown of typical pricing ranges:

• Common shoes: $15-40
• Name brand athletic (e.g., Nike Air Max): $40-80
• Vintage/rare sneakers: $80-300+
• Designer shoes (e.g., Louboutin): $150-600+

Consider the condition of the shoes, which should be graded honestly: Deadstock (DS), VNDS (Very Near Deadstock), Good, and Fair. Detailed descriptions and clear, accurate photos play a significant role in influencing a buyer’s decision.

Creating a Compelling Listing

Once you’ve sourced and priced your shoes, it’s time to create your listing on Poshmark. Here’s how you can do it:

• Log into Poshmark: Go to your dashboard and click on the 'Sell' button.
• Add Photos: Upload high-quality images, including a hero shot, lateral and medial sides, outsole, insole, heel, and toe box close-up. Use natural lighting and a clean white surface for best results.
• Title and Description: Create a catchy title and detailed description. Mention the brand, size, condition, and any unique features. You can use ListingGenie's Poshmark listing generator to help write optimized descriptions.
• Set a Price: Make sure to consider Poshmark's fees and price competitively.
• Share: Once listed, share your item to Poshmark's parties and your followers to increase visibility.

Maximizing Visibility and Sales on Poshmark

The key to success on Poshmark is activity. Share your closet at least three times a day—morning, noon, and evening. This keeps your listings at the top of your followers’ feeds and the platform’s search results. Participating in Posh Parties and offering discounts to likers can significantly boost your sales.

When someone likes your shoe listing, consider sending them a private offer with a 10-20% discount and reduced shipping costs. This strategy can convert interest into sales at 2-3 times the rate of waiting for a buyer to pay the full price.

Shipping Tips for Poshmark Sales

Once your item sells, Poshmark provides a pre-paid USPS Priority Mail label, simplifying the shipping process. For shoes, ship them in their original box wrapped in a poly mailer or brown paper. If the original box isn’t available, use a similarly-sized shipping box with tissue paper. This ensures your item arrives in excellent condition, enhancing the buyer’s experience.

FAQ

• How do I list shoes on Poshmark effectively?
  Start by taking high-quality photos from various angles, crafting a detailed description, and setting a competitive price. Engage with the community by sharing your listings and participating in Posh Parties.
• What are the shipping costs on Poshmark for shoes?
  Poshmark uses a simplified flat-rate shipping fee of $7.67 via USPS Priority Mail for items up to 5lbs. The cost is covered by the buyer, but sellers are responsible for packaging.
• How can I boost my shoe sales on Poshmark?
  Increase visibility by sharing your closet multiple times a day, offering discounts to likers, and actively participating in Poshmark’s social features like Posh Parties.
• Can I sell internationally on Poshmark?
  No, Poshmark currently only supports sales within the US and Canada.
• What fees does Poshmark charge for selling shoes?
  Poshmark takes a flat 20% commission on sales over $15 and $2.95 on sales under $15. Adjust your pricing to maintain a healthy profit margin.