Complete Guide to Selling on Depop

Setting Up Your Account

Welcome to the world of Depop, where fashion meets Instagram-style aesthetics! Setting up your account is your first step. You'll want to download the Depop app, available on both iOS and Android, as most users engage through their mobile devices.

Create Your Profile

After installing the app, sign up using your email or connect via Facebook or Google for quicker account creation. Once you're in, head to the 'Profile' tab. Depop's audience is young and style-savvy, so your profile needs to reflect that.

• Profile Picture: Use a clear, stylish photo of yourself or a logo if you're branding your shop.
• Bio: Keep it concise but informative. Include what you sell and highlight your unique style. For example, "Vintage Y2K and streetwear, shipping worldwide!"
• Location: Add your city to connect with local buyers.

Link Your Payment Method

Under 'Settings', navigate to 'Payments' to link your bank account or PayPal. Remember, Depop requires Depop Payments, which includes a processing fee of 2.9% + $0.30 per transaction.

Your First Listing

Now that your account is ready, let's dive into creating your first listing. Tap on the 'Sell' button at the bottom of the screen. Here's how to make your listing attractive to Gen Z buyers:

Take Stellar Photos

• Use All 4 Photo Slots: Start with a modelled shot; buyers love seeing clothes worn. Follow with flat lays or close-ups.
• Consistent Style: Use similar backgrounds and lighting to maintain a cohesive shop look.

Pro Tip: A modelled photo can increase your chances of a sale by 60%!

Write a Compelling Description

Depop's search algorithm relies on description keywords. Use ListingGenie to craft a description that stands out. Include:

• Item Details: Brand, size, and condition.
• Style and Era: Mention if it's vintage, Y2K, etc.
• Hashtags: Add 5-10 relevant hashtags like #vintage or #streetwear.

Set a Fair Price

Research similar items on Depop to gauge pricing. Remember the 10% Depop fee and the 2.9% + $0.30 payment fee. For example, if you list an item for $50:

• Depop Fee: $5
• Payment Fee: Approx. $1.75
• Total Fees: $6.75
• You Earn: $43.25

Getting Your First Sale

With your listing live, it's time to attract buyers. Here are some strategies to enhance visibility and drive sales:

Engage with the Community

• Follow and Like: Engage with other users by following them and liking their items. This can encourage them to check out your shop.
• Social Media Sharing: Share your listings on Instagram or TikTok to reach a wider audience.

Optimize for Explore

Depop’s Explore page is a curated section where staff highlight unique items. Aim to get featured by listing rare, high-quality pieces and maintaining a visually appealing shop.

Promotions and Discounts

Offer special promotions or bundle discounts to entice buyers. Depop doesn’t have integrated promotional tools, so mention offers in your item descriptions or profile.

Scaling Up

Once you've got a few sales under your belt, consider scaling your operations. Here’s how:

Refine Your Inventory

• Analyze Sales Data: Use Depop's analytics to see what types of items are your best sellers.
• Focus on a Niche: Specializing in a specific style or item type can make your shop more memorable.

Improve Shipping Practices

As sales increase, streamline your shipping process. Decide whether to use Depop’s labels or an independent service. Offer free shipping on select items to increase appeal.

Pro Tip: Consider sustainable packaging options; eco-consciousness is important to many Depop users.

Going Full-Time

If you’re ready to make Depop your main gig, it’s crucial to operate with an entrepreneurial mindset.

Brand Your Shop

Create a recognizable brand across Depop and your social media channels. Consistency is key, from your shop name to your photo style.

Expand Marketing Efforts

Invest time in marketing to grow your reach. Collaborate with influencers and explore paid social media ads targeting fashion-forward Gen Z audiences.

Stay Ahead of Trends

Depop moves fast. Stay updated with fashion trends to keep your inventory aligned with buyer interests. Regularly refresh your listings and adapt to seasonal changes.

Pro Tip: Use seasonal sales to clear old stock and reinvest in trending pieces.

FAQs

How do I get more visibility on Depop?

Engage with other users, use relevant hashtags, and create a cohesive shop aesthetic to enhance visibility.

What should I do if my item doesn’t sell?

Try reducing the price, improving the photos, and updating the description to include trend keywords.

How do I handle shipping costs?

You can either set a separate shipping price or offer free shipping. Using Depop's labels is convenient but may not always be the cheapest option.

Are there common scams to watch out for?

Watch for buyers asking to communicate off-platform or pay outside of Depop. Always keep transactions within the app for protection.

How do I get featured on the Explore page?

Focus on unique, high-quality listings with great photos and a stylish presentation to catch the attention of Depop curators.