How to Sell Vintage Clothing on Depop

Imagine you've just stumbled upon a hidden stash of vintage clothing at an estate sale, all at prices that feel like you’ve hit the jackpot. You know these pieces are going to be a hit with the fashion-forward Gen Z crowd, but how do you get them in front of the right buyers? Welcome to Depop, your ultimate platform for selling vintage clothing.

Understanding Depop: The Gen Z Marketplace

Depop is not just another selling platform; it's a digital space where fashion meets social media. With over 35 million users predominantly under 26, it’s a playground for trends and unique styles. If your vintage clothing has a story or a standout aesthetic, this is your arena.

What Sets Depop Apart?

• Fees: Depop takes a 10% cut of each sale, and with Depop Payments, there's an additional 2.9% + $0.30 processing fee. This totals roughly 13% per sale.
• Shipping: You’re in charge here. Use Depop’s USPS labels or your own shipping methods. Remember, there's no integrated discount system.
• Presentation: This platform thrives on aesthetics. Modeled photos with Instagram-like feeds increase your chances of sales by up to 60%.

Sourcing Vintage Clothing: Where to Find Hidden Gems

Sourcing is crucial to your success on Depop. Here are some top places to find unique pieces:

• Thrift Stores: Goodwill and Salvation Army are treasure troves for pre-2005 clothing with authentic tags and unique prints.
• Estate Sales: Perfect for scoring entire wardrobes from the 60s-80s at bargain prices. Look for designer labels that might be overlooked.
• Flea Markets: Arrive early to snag vintage band tees, denim jackets, or leather goods.
• Raghouses/Vintage Wholesalers: Purchase by the kilo for £1-3 per piece and pick the best items to sell.

Pricing Your Vintage Finds

Getting your pricing right is key. Here's a breakdown:

• Common Vintage: These can go for $10-25.
• Branded Vintage: Items from Levi’s, Champion, etc., range from $25-60.
• Vintage Band Tees: Authentic ones can fetch $40-200+.
• Designer Vintage: Think Versace or Moschino, priced between $80-500+.

After pricing, remember the fees. For a $50 sale, you'll lose about $6.80 to Depop fees, leaving you with $43.20.

Crafting the Perfect Depop Listing

Your listing is your pitch. Here’s how to create a killer one:

1. Photos: Use all four slots. Start with a styled, modeled photo. Follow with flat lays and close-ups of tags and flaws.
2. Description: Use ListingGenie’s Depop listing generator to craft engaging, keyword-rich descriptions. Highlight the item's story and condition.
3. Hashtags: Use 5-10 relevant hashtags to enhance discoverability. Avoid overstuffing.
4. Set Price and Shipping: Use competitive pricing and decide if you want to offer free shipping. Calculate the costs and include them in your listing.

Photography Tips: Make Your Items Stand Out

Depop buyers love a good aesthetic. Here’s how to capture that:

• Flat Lay: Use contrasting surfaces to make clothes pop.
• Close-ups: Tags and flaws should be photographed with great lighting.
• Modeled Shots: Style the outfit, steam garments, and shoot in good light for that curated look.

Shipping: Keep It Simple and Safe

After a sale, fold items neatly, use poly mailers, and for delicate pieces, add tissue paper. Avoid boxes unless necessary due to weight.

FAQs

• How do I manage shipping on Depop?
  Arrange your own shipping, either through Depop labels or independently, and price accordingly.
• What are the best hashtags to use on Depop?
  Use specific and relevant hashtags like #vintage, #Y2K, and others that relate to your item.
• How do I get featured on Depop's Explore page?
  Offer unique, one-of-a-kind pieces and maintain a cohesive shop aesthetic.
• What should I do if a buyer requests a refund?
  Communicate promptly, review Depop's policies, and resolve the issue amicably.