How to Sell Streetwear on Depop

You've just cleaned out your closet and found several streetwear gems — a Supreme hoodie and a pair of barely-worn Off-White sneakers. You're ready to make some cash, but where to start? If your target buyers are Gen Z, look no further than Depop. With its Instagram-like aesthetic and focus on trendy, fashion-forward pieces, Depop is the perfect marketplace for your streetwear.

Understanding Depop's Audience and Fees

Depop's audience is largely Gen Z — over 90% of its 35 million users worldwide are under 26. This means your listings need to cater to a trend-driven, style-conscious crowd who appreciate unique, eye-catching fashion. Keep in mind, Depop charges a 10% seller fee on each sale, plus an additional Depop Payments processing fee of 2.9% + $0.30. In total, this means you're looking at roughly a 13% fee per sale.

Fee Calculation Example

Let's say you sell a Supreme hoodie for $150. Here's the breakdown:

• Sale Price: $150
• Depop Seller Fee (10%): $15
• Depop Payments Fee (2.9% + $0.30): $4.65
• Total Fees: $19.65
• Your Take Home: $130.35

Accounting for these fees is crucial when pricing your items to ensure you maintain a healthy profit margin.

Sourcing Streetwear: Find Gems Before They Drop

Successful selling starts with sourcing authentic streetwear pieces at competitive prices. Here are some strategies:

• Supreme, Palace Drops: Follow drop calendars and be quick on release days. These items can often resell for 2-5x the retail price.
• Facebook Buy/Sell/Trade Groups: Join groups dedicated to specific brands. These communities often offer pieces at less than market price.
• Depop and Grailed Alerts: Set alerts for underpriced listings in your niche. Some sellers might not be aware of the value they hold.
• Japanese Vintage Shops: Use Rakuten or Yahoo Japan Auctions for pristine vintage pieces that are sought after globally.

Creating an Eye-Catching Listing on Depop

Depop is all about visual appeal. Here's how to optimize your listing:

Step-by-Step Listing Process

1. Photos: Use all four slots. Start with your best shot — a modeled photo if possible, as these outperform flat lays by 60%. Include close-ups of tags and any unique details.

2. Title: Be descriptive and include the brand name, item type, and any notable features (e.g., "Supreme Box Logo Hoodie Red Size L").

3. Description: Use ListingGenie's Depop listing generator (/depop-listing) to help craft an optimized description. Include condition details and relevant hashtags (5-10 max).

4. Price: Consider market trends and Depop fees. If you're selling a Stüssy tee, $20-$60 is typical. Adjust your price to include the roughly 13% in fees.

5. Shipping: Decide if you'll offer free shipping or set a specific price. Depop's shipping options are USPS in the US and Royal Mail/Hermes in the UK, or you can ship independently.

Photography and Presentation

Streetwear buyers on Depop appreciate clean, minimalistic presentation. Here's how to nail your photos:

• Backdrop: Use a neutral or white backdrop. It keeps the focus on the item.
• Photo Style: The overhead flat lay is king. Consider investing in an overhead phone mount for professional shots.
• Detail Shots: Include close-ups of tags and any unique features to help verify authenticity.

Shipping Strategies That Impress

Since Depop sellers arrange their own shipping, how you package your items can make a difference. For standard items, use poly mailers. For high-value pieces ($100+), wrap in tissue paper, place in a branded or clean poly bag, then a box. This attention to detail enhances the unboxing experience for the buyer.

Maximizing Your Sales on Depop

To stand out on Depop, your shop needs a cohesive aesthetic. Consistent photo styles and a curated feed drive follows and sales. Being featured on Depop's Explore page can lead to hundreds of sales — unique, vintage, and one-of-a-kind pieces are more likely to get featured.

FAQ

• How do I authenticate streetwear on Depop? Learn to check stitching quality, tag fonts, wash care labels, and compare with known authentic pieces. Cracking on vintage pieces is often acceptable, but not for recent items.
• What are the best hashtags to use on Depop? Use hashtags that are directly relevant to your item — brand name, item type, style era (e.g., #Supreme, #Streetwear, #90sFashion). Avoid stuffing your description with too many.
• How do I set up shipping on Depop? During listing, select whether you're using Depop's shipping labels or shipping independently. Clearly state your shipping method and costs in the listing.
• Can I sell internationally on Depop? Yes, Depop supports international sales. Just be sure to set an appropriate shipping price and consider using tracked shipping for high-value items.