How to Price Streetwear on Grailed

Researching Prices on Grailed

The first step in pricing your streetwear on Grailed effectively is thorough research. Grailed offers a unique tool that allows you to filter for sold listings — this is your best friend. Instead of guessing, you can see exactly what similar items have sold for in the past. Use this feature to gauge the market value of the pieces you're planning to list.

Start by searching for your item, using specific keywords like brand, model, and condition. Pay attention to seasonal trends; for instance, jackets might go for a higher price in the fall, while shorts peak in summer.

Pricing Examples

Item	Sourcing Cost	Listing Price	Fees Deducted	Shipping Cost	Net Profit	ROI
Supreme Box Logo Tee (New)	$50	$200	$24	$10	$116	232%
Vintage Nike Jacket (Used)	$40	$150	$18	$12	$80	200%
Bape Hoodie (Lightly Worn)	$100	$300	$36	$15	$149	149%
Carhartt WIP Pants (New)	$30	$90	$10.80	$8	$41.20	137%
Rick Owens Boots (Used)	$200	$600	$72	$20	$308	154%

Understanding Grailed's Pricing Psychology

Grailed buyers are savvy and expect to negotiate, so it's common practice to list items slightly above your "I'll accept" price. Set your "I'll accept" price at about 70% of your listing price, considering Grailed's community-driven negotiation culture. Avoid auctions; fixed pricing is more effective given Grailed's negotiation features.

With a total fee of approximately 12%, price your items to ensure a comfortable profit margin after deducting these fees. This typically means a starting price that is 15-20% higher than your target net price.

Seasonal Pricing for Streetwear

Streetwear pricing on Grailed can be influenced by seasonality. Price winter items like coats and hoodies higher during the colder months and consider liquidating summer items in late fall. Monitor fashion trends as well; a resurgence in 90s fashion could spike vintage Nike and Bape prices.

Common Pricing Mistakes

• Underpricing: Failing to research thoroughly can lead to missing out on potential profits. Always check sold listings.
• Overpricing: High-priced items may get attention but not offers. Balance high listing prices with potential negotiations.
• Ignoring Fees: Always account for Grailed and PayPal fees in your pricing strategy.

Using Grailed's Tools

Utilize Grailed's promoted listings to give your items more visibility, particularly if they are high-value pieces. Engage in sale events or use offer features to move inventory faster. ListingGenie (/grailed-listing) can help you craft descriptions that highlight the value, justifying your higher price points.

FAQ

• How should I price common brands like Stüssy? Aim for a range of $20-60 depending on condition and rarity.
• Are lowball offers common on Grailed? Yes, set your "I'll accept" price at 70% of your listing to combat this.
• Should I include shipping in my price? It's often better to price items with shipping excluded to keep your listing price competitive.
• How can I improve my item's visibility? Use promoted listings and engage in community forums to build reputation and trust.