Depop Seller Tips for Beginners: Start Selling Today

Getting Started

Set Up a Killer Profile

Your Depop profile is the first impression. Use a clear, stylish profile photo and a catchy bio. Mention what you sell (e.g., "Y2K streetwear & vintage gems") and link your social media for credibility.

Craft Your First Listing

Choose a standout piece for your first listing. Use all four photo slots, including a styled shot first and a clear close-up of any unique details. Remember, modelled photos increase engagement by 60%.

Listing Optimization

Create Captivating Titles

Your title should be a mix of keywords and descriptive terms. For example, "Vintage Levi's 501 Distressed Jeans" targets both brand and style seekers. Use ListingGenie to optimize your descriptions.

Master the Art of Aesthetic Photos

Depop thrives on visual appeal. Use flat lays on branded backgrounds, or better, model the clothing. Consistent lighting and style can make your shop look cohesive and inviting.

Hashtag Strategically

Hashtags are still relevant on Depop. Use 5-10 precise hashtags like #Y2K, #VintageLevis, but avoid overstuffing. This improves your search visibility without looking spammy.

Pricing & Fees

Understand Depop's Fee Structure

Depop takes a 10% cut, plus a 2.9% + $0.30 payment processing fee. Price your items with a 13% fee in mind to maintain your margins.

Smart Pricing Strategies

Price competitively but leave room for negotiation. Gen Z buyers love deals, so listing slightly higher allows for bargaining room. Consider free shipping to boost appeal.

Shipping

Choose the Right Shipping Method

Depop doesn’t offer shipping discounts like eBay. Decide between using Depop labels (USPS or Royal Mail/Hermes) or handling shipping independently based on cost efficiency.

Offer Free Shipping Wisely

Absorbing shipping costs could increase sales, especially for popular items. Factor this into your pricing strategy. It’s often a deciding factor for budget-conscious buyers.

Growing Your Shop

Build a Cohesive Brand

Your shop aesthetic should mirror an Instagram feed. Consistent photos and clear branding attract follows, leading to recurring sales.

Engage with Your Audience

Comment on other listings, respond to DMs promptly, and follow similar shops. Active engagement boosts your visibility in the community.

Leverage the Explore Page

Unique vintage items can be featured on Depop's Explore page. This can skyrocket your visibility and sales, so focus on curating standout pieces.

Avoiding Common Mistakes

The #1 Mistake: Ignoring Shop Aesthetic

New sellers often disregard the importance of aesthetics. Avoid this by ensuring your listings are visually cohesive and styled with intention.

Be Realistic About Sales

Expect it to take a month or more to establish traction. Aim for at least 20 active listings; more items increase your chances of making a sale.

FAQ

• How much should I charge for shipping? Calculate based on item weight and destination. Consider if free shipping could boost sales.
• What types of items sell best? Vintage clothing, Y2K fashion, and unique handmade pieces are top sellers.
• How often should I post new items? Regularly update your listings to keep your shop active and engaging.
• Can I relist items to improve visibility? Yes, but do it sparingly. Relisting can refresh your item’s position but overdoing it may seem spammy.
• What payment methods does Depop accept? Depop Payments are mandatory, which includes PayPal and card payments.