How to Sell Streetwear on Grailed

Imagine this: you’re rummaging through your closet and stumble upon a few Supreme tees, a Stüssy hoodie, and a pair of limited-edition sneakers that have barely seen the light of day. What if I told you that these items could fetch a small fortune on Grailed, an online marketplace tailored for fashion-forward menswear enthusiasts? Let’s dive into how you can turn your streetwear into serious cash on this platform.

Why Grailed is the Perfect Marketplace for Streetwear

Before jumping into the nitty-gritty, it’s essential to understand why Grailed is the go-to platform for selling streetwear. Grailed charges a 9% commission on all sales, plus PayPal processing fees of 2.9% + $0.30. This means you’re looking at about a 12% fee total, which is notably lower than competitors like Poshmark. What makes Grailed even more attractive is its audience: 90% male, fashion-savvy, and willing to pay a premium for must-have pieces. If you’re selling menswear above £50, Grailed's users are likely to offer more than those on eBay or Depop.

Getting Started: Sourcing Your Streetwear

When it comes to sourcing streetwear to sell on Grailed, think strategically. Supreme, Palace, and Stüssy drops can be gold mines if you’re quick on release day. Buy at retail and resell for 2-5x the price. Additionally, Facebook BST groups are excellent for finding specific brand communities. Keep an eye on Depop and Grailed for underpriced listings, and set alerts for your niche brands. Also, Japanese vintage shops online often house pristine pieces that can command high prices globally.

Price it Right: Understanding Grailed’s Market

Pricing your items correctly is key. Use Grailed’s sold listings filter to see what similar items have sold for, rather than just what people are asking. Typical price ranges you can expect are:

• Common brands (e.g., Stüssy, Carhartt WIP): $20-60
• Hype brands (e.g., Supreme, Palace): $50-200
• Designer (e.g., Off-White, Balenciaga): $100-500+
• Vintage/archive (e.g., 90s Nike, Bape): $80-1000+
• Grail pieces: $200-5000+

Remember, Grailed encourages low offers, so set your "I'll accept" price at about 70% of your listing. Ignore anything below to avoid getting bombarded with lowball offers.

Creating a Listing on Grailed

Once you’ve sourced your items and done your price research, it’s time to create a listing on Grailed. Here’s a step-by-step guide:

1. Go to the Grailed homepage: Click on the "Sell" tab.
2. Upload photos: Use a clean white backdrop. Overhead flat lay shots are preferred. Include close-ups of tags and labels.
3. Fill in the title: Be descriptive but concise (e.g., "Supreme Box Logo Tee - Black, Medium").
4. Enter the price: Set it according to your research, remembering to accommodate for Grailed’s fee structure.
5. Provide detailed descriptions: Use ListingGenie's Grailed listing generator (/grailed-listing) if needed for optimized descriptions.
6. Input measurements: Accurate measurements are crucial. Include pit-to-pit, length, sleeve length, and shoulder width.
7. Select the category: Choose the appropriate category to reach the right buyers.
8. Hit "Post Listing": Review everything before going live to ensure your listing is perfect.

Shipping Your Items

Shipping is a seller's responsibility on Grailed. For standard items, use poly mailers. High-value pieces ($100+) should be folded in tissue paper, placed in a clean poly bag, and then boxed. Presentation matters to streetwear buyers, so make the unboxing experience memorable. International shipping is common, so be prepared to arrange it—many buyers are willing to pay extra for shipping to secure their desired piece.

Building Your Reputation

Trust is essential on Grailed, especially for high-value transactions. Engage with other sellers, follow and comment on their listings, and be responsive to inquiries. The community aspect of Grailed is strong, and building your reputation can drive repeat business and better offers.

FAQ

• How do I avoid lowball offers on Grailed?
  Set your "I'll accept" price at around 70% of your listing price and ignore offers below it.
• What are Grailed’s fees for sellers?
  Grailed takes a 9% commission plus PayPal processing fees of 2.9% + $0.30, totaling approximately 12%.
• How do I ensure my item sells on Grailed?
  Use clear photos, detailed descriptions, and accurate measurements. Engage with the community to build trust.
• What’s the best way to authenticate items on Grailed?
  Learn to authenticate your brands by checking stitching, tag fonts, and labels. Compare with known authentic pieces.
• Can I sell internationally on Grailed?
  Yes, Grailed has a global audience. Be prepared to arrange international shipping and include this in your listing details.