Best Things to Sell on Etsy

Exploring the Best Items to Sell on Etsy in 2025

As a seasoned online reseller, I've seen trends come and go, but Etsy consistently remains a top choice for unique, handcrafted, or vintage items. Whether you're looking to start a new side hustle or expand your existing online shop, understanding what sells best on Etsy in 2025 can give you a significant edge. Here's a detailed look into the most profitable categories based on my extensive experience.

1. Handmade Jewelry

Jewelry has always been a staple on Etsy, thanks to its 25-45 female demographic seeking unique pieces. Handmade jewelry stands out because it is often about the story and craftsmanship, which aligns perfectly with Etsy's audience. Consider creating pieces that incorporate natural gemstones or recycled materials to emphasize sustainability—a trend gaining traction.

• Price Range: Source materials between $5-$20, sell between $30-$80
• Examples: Gemstone earrings, recycled silver rings, personalized name necklaces

2. Vintage Clothing

On Etsy, vintage is defined as anything over 20 years old, making it a prime category for fashion enthusiasts. With a growing interest in sustainable fashion, vintage clothing on Etsy is not only eco-friendly but also stylishly unique. The key is to curate pieces that are timeless yet trendy.

• Price Range: Source around $10-$30, sell between $40-$100
• Examples: 90s denim jackets, 70s floral dresses, retro graphic tees

3. Craft Supplies

With a creative audience that loves to make their own projects, selling craft supplies on Etsy can be incredibly profitable. This category allows for a broad range of items, from yarn and fabric to beads and tools, catering to the DIY community.

• Price Range: Source between $1-$5, sell between $10-$30
• Examples: Hand-dyed yarn, vintage buttons, embroidery kits

4. Personalized Gifts

Personalization is king on Etsy. Items like custom mugs, engraved cutting boards, and personalized stationery are big hits, especially during holiday seasons. The ability to offer something unique and customized gives these items a competitive edge.

• Price Range: Source materials between $5-$15, sell between $25-$60
• Examples: Custom wedding gifts, personalized pet portraits, engraved jewelry

5. Digital Downloads

Selling digital downloads is a brilliant way to leverage Etsy's global reach without the hassle of physical shipping. From printable art to planner templates, these items are low-cost to produce and distribute.

• Price Range: Minimal cost, sell between $5-$25
• Examples: Printable calendars, digital art prints, wedding invitation templates

6. Handmade Home Decor

Home decor items that offer character and uniqueness are a perfect fit for Etsy's audience. Items like hand-painted signs, macrame wall hangings, and bespoke furniture pieces are highly sought after by those looking to add a personal touch to their homes.

• Price Range: Source materials between $10-$50, sell between $50-$200
• Examples: Rustic wooden signs, handcrafted ceramics, macrame plant hangers

7. Artisanal Bath Products

With a focus on natural ingredients and eco-conscious packaging, handcrafted bath products appeal to Etsy's audience. From bath bombs to handmade soap, these items cater to consumers seeking luxury and sustainability in their daily routines.

• Price Range: Source materials between $2-$5, sell between $15-$40
• Examples: Herbal bath bombs, organic soap bars, essential oil blends

8. Vintage Home Goods

From mid-century modern furniture to retro kitchenware, vintage home goods are adored by Etsy buyers looking for nostalgia and quality craftsmanship. These items not only tell a story but also add a unique flair to any home.

• Price Range: Source around $20-$70, sell between $100-$300
• Examples: Vintage lamps, antique kitchenware, retro record players

9. Wedding Accessories

Brides and grooms flock to Etsy for unique wedding accessories that stand out. From handmade veils to custom cake toppers, this category thrives on the desire for personalized and meaningful decorations.

• Price Range: Source materials between $10-$30, sell between $40-$100
• Examples: Custom bridal veils, personalized cake toppers, handcrafted wedding favors

10. Eco-Friendly Products

The demand for sustainable products continues to grow, making eco-friendly goods a profitable niche on Etsy. Items like reusable bags, zero-waste kits, and natural cleaning supplies cater to environmentally-conscious consumers.

• Price Range: Source materials between $3-$10, sell between $20-$50
• Examples: Bamboo toothbrushes, cloth produce bags, reusable beeswax wraps

Items Not to Sell on Etsy

While Etsy is a versatile platform, some items don't fare well due to either the fees, audience mismatch, or high shipping costs:

• Mass-Produced Goods: Buyers on Etsy seek uniqueness and craftsmanship, so mass-produced items typically don't perform well.
• Bulky Furniture: The high shipping costs and logistical challenges make these items less attractive unless they are vintage and have a significant design appeal.
• Electronics: These often don't fit Etsy's handmade or vintage criteria and can lead to account issues if listed improperly.

Understanding Etsy's Fees

It's crucial to consider Etsy's fee structure when pricing your items. For a $30 item, you would pay a $0.20 listing fee, a $1.95 transaction fee (6.5%), and around $1.15 in payment processing fees, leaving you with approximately $26.70. Similarly, an $80 item would leave you with about $73.10, and a $200 item about $182.30 after fees. It's worth noting that if sales result from Etsy's offsite ads, additional fees may apply.

Maximize Your Listings with ListingGenie

Writing descriptions that convert is critical. A tool like ListingGenie can help craft compelling descriptions that resonate with Etsy's storytelling audience, enhancing your chances of making a sale.

FAQs About Selling on Etsy

• What are the top-selling categories on Etsy in 2025? Handmade jewelry, vintage clothing, and craft supplies are consistently top performers.
• How does Etsy's fee structure impact profitability? Fees include a listing fee, transaction fee, and payment processing fee, reducing your take-home amount.
• Does offering free shipping help on Etsy? Yes, offering free shipping on orders over $35 can significantly boost your search ranking.
• Can I sell digital products on Etsy? Absolutely, digital downloads like art and templates are popular and bypass shipping hassles.