International Shipping for Resellers: Is It Worth It?

Learning the Ropes of International Shipping

Last year, a buyer from Germany ordered a vintage leather jacket from my Etsy shop. Excited about the sale, I quickly packaged and shipped it using the cheapest option I could find. Unfortunately, it took nearly four weeks to arrive and the buyer wasn't pleased. That experience taught me the importance of understanding international shipping nuances.

The Pros and Cons of Shipping Internationally

Pros

• Expanded Customer Base: By shipping internationally, you open your store to millions of potential buyers around the world, increasing the chances of sales.
• Higher Sales Price: International buyers are often willing to pay a premium for unique items unavailable in their region.
• Inventory Management: Broader audiences mean faster turnover of items, reducing storage costs and keeping your inventory fresh.

Cons

• Higher Shipping Costs: International shipping can cost significantly more than domestic. For example, sending a 2 lb package from the US to the UK via USPS Priority Mail costs about $40, compared to around $10 domestically.
• Customs and Duties: Buyers may face additional costs, which can lead to disputes if they're unprepared.
• Longer Delivery Times: Depending on the service and destination, international shipments can take 2-4 weeks or more.

How to Ship Internationally: A Step-by-Step Guide

1. Choose the Right Carrier

Consider the major players: USPS, FedEx, UPS, and DHL. Each has its strengths:

• USPS: Generally the most affordable option for small packages. However, tracking can be less reliable.
• FedEx: Offers reliable tracking and fast delivery, but usually at a higher price point.
• UPS: Known for good customer service and reliable delivery times, though costs can add up quickly.
• DHL: Fast and reliable for international shipping, but often the most expensive option.

2. Calculate Costs Accurately

Use online tools like the USPS postage calculator or FedEx rate finder to compare prices. Don't forget to factor in packaging costs. A sturdy box might add another $2-3 to your expenses.

3. Prepare Customs Documentation

Accurately fill out customs forms (CN22 or CN23 for USPS). Mistakes can lead to delays or fines. Tools like ListingGenie can help ensure your item descriptions align with customs requirements, reducing the risk of issues.

4. Offer Multiple Shipping Options

Provide buyers with choices based on speed and cost. For instance, offer USPS First-Class International for budget-conscious buyers and FedEx for those willing to pay more for speed.

5. Set Expectations Around Delivery Times

Clearly communicate potential delivery windows in your listings. Mention factors like customs delays. On eBay, you can automate this through policies that detail international shipping times.

Time-Saving Hacks for Busy Resellers

• Batch Processing: Schedule one or two days a week to handle all your international shipments at once.
• Pre-filled Forms: Use shipping software to save frequent customs information, reducing time spent per package.
• Automate Tracking Updates: Use platforms that automatically email tracking info to buyers. This keeps them informed and reduces your customer service workload.

Platform-Specific Differences

eBay

eBay's Global Shipping Program simplifies international shipping by handling customs and international tracking. It can be costlier for buyers but reduces the risk for sellers.

Etsy

Etsy allows sellers to set custom shipping profiles for different regions, providing flexibility in tailoring shipping costs and methods.

Poshmark

While mainly focused on the US and Canada, Poshmark's new international pilot programs are worth watching as they expand their reach.

Mercari

Primarily domestic, Mercari's international shipping options are limited, but third-party services can bridge the gap with slightly higher costs.

Cost Breakdown Example: Shipping a 1 lb Package

Carrier	Service	Cost (US to UK)
USPS	First-Class International	$25
FedEx	International Economy	$45
UPS	Worldwide Saver	$50
DHL	Express Worldwide	$55

FAQs

• What should I do if a package gets stuck in customs? Contact the carrier for details and update the buyer. Sometimes buyer intervention is needed for clearance.
• How do I handle international returns? Set a clear policy that states whether you accept international returns and under what conditions.
• Are there countries I shouldn't ship to? Research restrictions and consider avoiding countries with high shipping loss rates or strict import laws.
• What insurance options are available? Many carriers offer insurance. Consider third-party options for better rates, particularly on high-value shipments.
• How can I reduce international shipping costs? Look for discounts offered by marketplaces or negotiate rates directly with carriers if you ship in high volumes.